OB/GYN Marketing Services

An OB/GYN Marketing Agency Built for Obstetrics and Gynecology Practices — Not a Generalist Healthcare Vendor

Tandem Medical Marketing builds and operates patient acquisition programs for OB/GYN practices: Google Ads, Meta, SEO, AI search optimization, provider entity work, conversion infrastructure, and ongoing performance management. Built specifically for the mixed obstetric-gynecologic-surgical patient acquisition model, calibrated to ABOG board certification and sub-specialty fellowship signals, HIPAA-compliant with extra rigor for sensitive women’s health categories. No long-term contracts, no inflated KPIs, no generalist execution.

Why OB/GYN Practices Need a Specialty Agency

OB/GYN is one of the most operationally complex specialties to market because it’s not really one specialty — it’s a federation of patient acquisition models running side by side under one ABOG board certification. Obstetrics runs on insurance-driven, time-pressured, relationship-stable patient acquisition. Gynecologic surgery runs on 3–6 month decision cycles with intensive procedure research. Cosmetic and aesthetic gynecology runs on cash-pay, comparison-shopping dynamics. Menopause and midlife women’s health is increasingly cash-pay and membership-based. Each requires different campaign architecture, different attribution windows, different content depth, and different conversion infrastructure — and most generic medical agencies run a single OB/GYN playbook across all of them.

The patient evaluating a high-risk pregnancy MFM consultation isn’t in the same decision mode as the patient researching minimally invasive hysterectomy alternatives, who isn’t in the same mode as the patient comparing cosmetic gynecology providers, who isn’t in the same mode as the perimenopausal patient researching hormone therapy options. Generic agencies running 30-day attribution miss the gynecologic surgical patients who take 3–6 months to convert. Agencies that don’t understand the ABOG-versus-fellowship-trained-sub-specialist distinction can’t build the provider authority signals that compound for high-LTV surgical and IVF cases. Agencies without explicit women’s health HIPAA rigor expose practices to compliance risk patients specifically expect them to manage.

A specialty OB/GYN agency isn’t a luxury at the LTV mix this specialty operates at — it’s the difference between marketing spend that compounds across the federation of OB/GYN sub-models and marketing spend that runs at 30–50% of potential because the calibration is wrong on every dimension. The practices that grow consistently through marketing in 2026 are working with agencies that built specialty depth in OB/GYN before they sold a contract.

What We Do for OB/GYN Practices

Full-stack patient acquisition built specifically for the federation of OB/GYN sub-models.

Which OB/GYN Sub-Models We Cover

OB/GYN isn’t one patient acquisition model — it’s several running side by side. Each requires distinct campaign architecture, attribution windows, and content depth.

General obstetrics and new OB patient intake. Insurance-driven, time-pressured (patients book within weeks of pregnancy confirmation), relationship-stable once acquired. Marketing focus: trade area dominance for “OB/GYN near me” and “new pregnancy OB” queries, insurance acceptance prominence, online OB intake form optimization, prenatal education content for top-of-funnel.

Maternal-fetal medicine (MFM) and high-risk pregnancy. Heavily referral-driven from general OB/GYN colleagues but increasingly self-directing patient research for second opinions. Long-tail content for high-risk pregnancy conditions, MFM fellowship credentialing, AAOG perinatologist positioning. Distinct from general OB marketing.

Gynecologic surgery. 3–6 month decision cycles, intensive procedure research, comparison shopping across surgical approaches. Procedure-segmented campaign architecture across hysterectomy (abdominal, laparoscopic, robotic, vaginal), myomectomy, endometriosis surgery, ovarian cyst surgery, pelvic prolapse repair, incontinence procedures. LTV ranges from $8K to $35K depending on procedure and payer.

Minimally invasive gynecologic surgery (MIGS). Cross-cutting positioning that applies across procedure categories. Patients actively filter on minimally invasive positioning; practices that don’t clearly communicate MIGS capability lose comparison shopping. AAGL fellowship credentialing matters meaningfully for ranking and AI citation. Robotic positioning (da Vinci) is a separate filter many patients apply.

Urogynecology and female pelvic medicine. Distinct sub-specialty (FPMRS board certification) with growing self-directing patient base. Conditions include pelvic organ prolapse, urinary incontinence, fecal incontinence, recurrent UTI, vulvovaginal disorders. Patients often spend months on the diagnostic journey before reaching a urogynecologist — content for diagnostic-stage patients produces consultations.

Reproductive endocrinology and infertility (REI). Distinct sub-specialty with cash-pay-heavy economics, multi-year LTV, intensive patient research. We treat fertility as a separate practice category given the scale of the patient acquisition program required — deep tactical detail in SEO for Fertility Clinics and Fertility & IVF Marketing.

Gynecologic oncology. Highest-complexity OB/GYN sub-specialty with significant referral-driven patient flow and growing second-opinion self-directing patient research. Procedure positioning across cervical, endometrial, ovarian, vulvar, vaginal cancers. SGO (Society of Gynecologic Oncology) credentialing matters for ranking and AI citation. Distinct from other OB/GYN sub-models — closer to oncology practice marketing in many dimensions.

Cosmetic and aesthetic gynecology. Cash-pay, comparison-shopping dynamics. Procedures include labiaplasty, vaginal rejuvenation, ThermiVa, FemTouch, vaginoplasty, perineoplasty, monsplasty. 1–4 month decision cycles with intensive provider comparison shopping. Patient base skews self-directing and cash-pay. LTV per case $3K–$10K. Often co-managed with menopause and pelvic floor wellness positioning.

Menopause and midlife women’s health. Growing cash-pay and membership-based practice category. NAMS (North American Menopause Society) certification matters. Content focus on HRT options, perimenopause symptoms, bioidentical hormones, sexual health, weight management, sleep, and the constellation of menopause-adjacent conditions. Search volume for menopause-specific queries has roughly tripled over the past five years.

Adolescent gynecology. Parent-driven research for younger adolescent patients, patient-driven for older. Distinct compliance considerations and content tone. Often offered as a sub-specialty positioning by general OB/GYN practices with appropriate provider training.

Hospital-affiliated OB/GYN service lines and women’s health centers. Multi-provider, multi-sub-specialty service lines with hospital system marketing dynamics layered on top of practice-level patient acquisition. Distinct considerations around system brand integration, payer mix optimization, and referral physician marketing alongside direct-to-patient campaigns.

We don’t take every type of OB/GYN practice. If your practice is primarily insurance-routed with limited self-directing or cash-pay patient base, we’ll tell you on the strategy call whether marketing investment makes sense for your specific situation. The broader OB/GYN tactical playbook lives at Marketing for Obstetricians and Gynecologists.

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How We Work

The methodology that separates specialty OB/GYN execution from generalist execution. Practices considering us should understand how we operate before deciding whether the fit is right.

Audit-first engagement

Every engagement starts with a written audit — either the standalone $750 audit, or as the first 30 days of a full engagement. We don’t commit to campaign architecture before diagnosing the current state. Most OB/GYN practices we onboard have meaningful conversion infrastructure issues that need to be fixed before campaign spend produces meaningful results — landing page conversion rates running at 1–2% on paid traffic when 6–9% is achievable, attribution windows calibrated for short-cycle decisions when surgical conversions land at month 3–6, weak or missing provider entity signals for sub-specialty fellowship credentialing. Fixing infrastructure first is dramatically cheaper than optimizing around it.

Attribution windows calibrated to each OB/GYN sub-model

OB/GYN doesn’t have one attribution window — it has several. New OB intake converts in days to weeks. Gynecologic surgery converts in 3–6 months. Cosmetic gynecology in 1–4 months. Menopause and HRT often convert in 1–3 months but produce multi-year LTV through membership models. We measure each sub-model against the right attribution window separately. Reports show consultation flow now, projected surgical case conversions in 90 days, and the campaign math at each conversion stage. Generic agencies running uniform 30-day attribution miss the surgical conversions and report failure on programs that are actually producing patients.

HIPAA-compliant tracking with extra rigor for women’s health

Standard Google Ads and Meta conversion tracking configurations typically violate HIPAA. OB/GYN practices are particularly exposed because patients self-identify highly sensitive conditions in form submissions and call recordings — pregnancy status, fertility issues, gynecologic surgical conditions, menopause symptoms. We build compliant infrastructure: conversion-event-only tracking (not PHI), server-side implementation via Enhanced Conversions and Meta Conversions API, BAA agreements with all relevant vendors, audience configuration that doesn’t target inferred health conditions or pregnancy/fertility status (Meta has additional restrictions on women’s health audience inference), dynamic number insertion for keyword-level call attribution that doesn’t send PHI back to advertising platforms. Most generic medical agencies don’t address this layer with the rigor OB/GYN specifically requires.

Provider entity work calibrated to ABOG and fellowship credentialing

OB/GYN patients evaluate providers specifically — particularly for sub-specialty work, where fellowship credentialing meaningfully differentiates providers. We build named-provider authority pages (1,500–3,000 words each) with comprehensive medical schema: NPI taxonomy correctly tagged for the provider’s sub-specialty (207V00000X for general OB/GYN, 207VM0101X for MFM, 207VE0102X for REI, 207VG0400X for gynecologic oncology, 207VX0201X for FPMRS), ABOG board certification verification, fellowship credentialing (named institution, year, fellowship program), hospital affiliations, peer-reviewed publication tracking, professional society memberships (ACOG fellowship status, AAGL for MIGS, NAMS for menopause, SGO for gynecologic oncology, AUGS for urogynecology, SMFM for MFM, ASRM for REI), procedure-specific credentialing (robotic surgery, MIGS, complex pelvic floor reconstruction, MIS hysterectomy). Each provider ranks for their own name searches; the practice ranks for procedure and condition searches. Both compound over years.

AI search citation as a first-class channel for women’s health

Women’s health is a top-five AI-searched medical category. 40–65% of patient research for OB/GYN sub-specialty procedures, menopause options, cosmetic gynecology, and fertility now routes partially or entirely through ChatGPT, Perplexity, Claude, and Google AI Overviews. Particularly heavy for surgical alternatives (hysterectomy alternatives, fibroid treatment options), menopause and HRT decisions, and cosmetic gynecology comparison shopping. We build AI citation visibility as a first-class channel: substantive provider entity content, comprehensive medical schema, llms.txt configuration, citation-friendly page architecture, monthly AI citation testing across 36+ standard OB/GYN queries with reporting on appearance frequency.

Month-to-month engagement, no long-term contracts

Most medical marketing agencies require 12-month contracts. We don’t. Engagements are month-to-month with 30-day notice. The structural reason: if we’re producing meaningful results, you have no reason to leave. If we’re not, you shouldn’t be stuck. Long-term contracts protect agencies, not clients. OB/GYN practices that have been burned by a prior agency relationship recognize this immediately.

Transparent reporting

Monthly reports show: spend by channel and sub-model-segmented campaign (obstetrics, gynecologic surgery, MIGS, cosmetic gynecology, menopause, etc.), CPL by sub-model and procedure category, conversion-to-consultation rate, consultation-to-surgical-case conversion rate where applicable, attribution by source for eventual surgical cases (often weeks or months after the initial click), ranking position for primary procedure and condition terms, AI citation appearance across ChatGPT, Perplexity, and Claude, and any infrastructure issues identified during the month. No inflated vanity metrics. No “impressions delivered” as a success metric.

What We Don’t Do

Specialty OB/GYN agencies serve some practices well and aren’t the right fit for others. Honest about both sides:

We don’t take every practice that asks. If your OB/GYN practice is primarily insurance-routed with limited self-directing or cash-pay patient base — very small general practice serving primarily existing patient base, hospital-employed OB/GYN with patient routing through the system, low-volume general practice without sub-specialty positioning — marketing investment will underperform regardless of agency quality. We’ll tell you that on the strategy call.

We don’t require 12-month contracts. Month-to-month engagements. 30-day notice.

We don’t inflate KPIs. No “impressions delivered” success metrics, no vanity ranking reports for terms patients don’t search, no “leads generated” metrics that count form fills with no follow-through. We report on the metrics that drive surgical case revenue and OB panel growth.

We don’t handle non-medical verticals. Tandem Medical Marketing serves medical specialty practices exclusively.

We don’t buy backlinks or run black-hat SEO. Sustained organic growth comes from substantive procedure and condition content depth, comprehensive medical schema, and OB/GYN provider entity work — not from link networks or short-term ranking manipulation.

We don’t do generic women’s health content production. Every piece of content we produce is procedure-specific, condition-specific, or provider-specific. Generic women’s health content competing with Mayo Clinic, Cleveland Clinic, and WebMD is largely obsolete strategy in 2026 — AI Overviews capture that traffic without sending it to source websites.

We don’t run pre-built campaign templates across clients. Each OB/GYN practice gets specialty-calibrated architecture built from current diagnostic data — not a templated campaign that ran successfully for the agency’s last OB/GYN client. An obstetrics-heavy practice, a gynecologic-surgical-heavy practice, a cosmetic-gynecology-focused practice, and a menopause-focused practice all warrant meaningfully different campaign architectures.

We don’t address abortion-related campaign positioning beyond strict legal and platform compliance. Abortion-related marketing has both state-level legal restrictions (post-Dobbs) and major advertising platform restrictions that vary significantly by state and platform policy. We handle these only within strict legal and policy compliance and only when the practice already has clear internal guidance on positioning. Most general OB/GYN marketing engagements don’t involve this category.

We don’t promise specific case volume numbers. Variables outside our control — scheduling capacity, payer mix, market dynamics, seasonal patient flow, provider availability — meaningfully affect outcomes. We promise specialty execution, transparent reporting, and honest assessment.

Specialty Depth: How to Evaluate Whether an Agency Actually Knows OB/GYN

Most OB/GYN practices we audit are working with an agency that claims OB/GYN expertise. The difference between agencies that have it and agencies that say they do is usually visible in the first conversation, but here’s the diagnostic framework for evaluating any OB/GYN marketing agency — including us.

Ask about sub-model-specific case work. Specific question: “How would you structure the campaign architecture differently for an obstetrics-heavy practice versus a gynecologic-surgical-heavy practice versus a cosmetic-gynecology-focused practice?” Or: “How do you approach provider entity work for a fellowship-trained MIGS specialist vs a general OB/GYN with cosmetic gynecology positioning?” If the answer is generic, the depth isn’t there.

Ask about HIPAA-compliant tracking with women’s health specificity. Specifically: “Do you sign a Business Associate Agreement? How do you handle conversion tracking when patients self-identify pregnancy status, fertility issues, or surgical conditions in form submissions and call recordings? What’s your server-side tracking implementation? How do you handle Meta’s restrictions on women’s health audience targeting?” A generic agency will deflect. A specialty agency will have a direct technical answer.

Ask about attribution windows. Specifically: “What attribution windows do you use for new OB intake vs gynecologic surgical conversion campaigns? How do you measure success at month 3 when surgical conversions land at month 6? How do you handle the mix of short-cycle and long-cycle conversions in one OB/GYN practice?” If the answer is “30-day attribution across the board,” the agency isn’t calibrated for OB/GYN’s multi-model reality.

Ask about provider entity work for sub-specialty credentialing. Specifically: “Show me an example provider page you’ve built for a fellowship-trained MFM specialist or REI specialist or urogynecologist. Does it include NPI taxonomy correctly tagged for the sub-specialty, ABOG verification, fellowship program details with named institution, hospital affiliations, sub-specialty society memberships (SMFM, ASRM, AUGS, SGO, NAMS, AAGL as applicable), and Physician schema markup?” If the response is “we write 300-word bios,” the entity work isn’t there.

Ask about procedure-specific content depth. Specifically: “Can you show me an example procedure page you’ve built for hysterectomy or endometriosis surgery or vaginal rejuvenation? How many words? What sections? What schema? Does the hysterectomy page address minimally invasive and uterine-sparing alternatives honestly?” Procedure pages under 1,500 words typically don’t rank against substantive women’s health competitors.

Ask about AI search optimization for women’s health specifically. Specifically: “Have you built AI citation visibility for an OB/GYN practice in ChatGPT, Perplexity, and Claude? What was the methodology? What were the results at month 3 and month 9? What women’s health queries are you testing against?” Women’s health AI search adoption is meaningful and growing fast. Agencies without an answer here are 12–18 months behind.

Read our detailed tactical content as additional diagnostic. If an agency’s public-facing content is generic, the client work probably is too. Marketing for Obstetricians and Gynecologists, SEO for OB/GYN Practices, and Fertility & IVF Marketing are representative of how deep we go into the specialty.

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Pricing

Transparent pricing for the work that matters. No hidden setup fees, no minimums beyond what’s listed.

Marketing audit (standalone): $750 flat. 5-business-day written report. Full diagnostic with prioritized 90-day OB/GYN roadmap. No obligation to engage further.

Google Ads management: $1,250/mo or 12% of ad spend (whichever is higher). Includes sub-model-segmented campaign architecture, service-specific landing page strategy, HIPAA-compliant tracking implementation, attribution window calibration per OB/GYN sub-model, ongoing optimization, and monthly reporting.

Meta and Instagram (additive to Google Ads): $750/mo. Includes campaign architecture, audience configuration calibrated to women’s health restrictions, CAPI implementation, retargeting infrastructure per OB/GYN sub-model.

SEO and content (tiered): $750/mo foundational, $1,250/mo standard (foundational plus provider entity work, sub-model content cluster development, AI search optimization), $1,750/mo advanced (standard plus accelerated content production, cross-channel attribution integration, monthly competitive analysis, quarterly strategic review).

Consulting (strategic advisory): $150–$250/hr depending on scope. Hourly engagement, monthly retainer, or project-based.

What’s not included: Ad spend itself, third-party tool subscriptions (CallRail, etc.) if you don’t already have them, and one-time conversion infrastructure builds (priced separately during onboarding based on diagnostic).

Multi-channel engagements for OB/GYN practices typically come in at $2,750–$5,500/mo all-in for the full management stack at typical OB/GYN practice spend levels. Multi-physician groups and women’s health centers add roughly 30–60% per additional location or major sub-specialty dimension.

How to Engage

Three ways to start, depending on where your OB/GYN practice is in the evaluation process.

1. Strategy call (free, 30 minutes). Direct conversation about your sub-model mix, current marketing situation, where the pain points are, and what we’d realistically build over a 90-day rebuild. No pitch deck, no slides. Honest assessment of whether we’re the right fit. Book a strategy call.

2. Marketing audit ($750 flat, standalone engagement). Full written diagnostic delivered in 5 business days. Audit covers current Google Ads architecture, SEO position, provider entity signals, AI citation status, conversion infrastructure, HIPAA-compliant tracking status, attribution setup, and competitive content gap. Includes prioritized 90-day roadmap. Request an audit.

3. Full engagement (month-to-month management). After audit or strategy call, full engagement typically starts within 14–21 days with onboarding scoped during the audit. First 30 days focused on infrastructure fixes and sub-model-segmented campaign architecture. Month-to-month with 30-day notice.

Frequently Asked Questions

What makes you an OB/GYN marketing agency vs. a general medical marketing agency?

Specialty depth calibrated to the federation of OB/GYN sub-models that operate side by side: obstetrics, gynecologic surgery, MIGS, urogynecology, MFM, gynecologic oncology, REI, cosmetic gynecology, menopause, adolescent gynecology. Each has different attribution windows, content depth requirements, and provider authority signals. Generic medical agencies run one playbook across all of them.

How much should an OB/GYN practice spend on marketing?

Single-provider OB/GYN practice: $3,500–$8,500/mo total marketing investment. Multi-provider OB/GYN practice (3–6 providers): $6,000–$15,000/mo. Multi-location group or hospital-affiliated service line: $10,000–$28,000/mo. Sub-specialty-focused practices (MIGS, urogynecology, MFM, cosmetic gynecology, menopause): typically toward higher end of the relevant range given cash-pay or surgical case LTV. Marketing investment as percentage of revenue typically runs 3–7% for established OB/GYN practices and 5–10% for practices in growth phase.

Do you require long-term contracts?

No. Month-to-month engagement with 30-day notice. Most agencies require 12-month contracts as protection against client departures. We don’t.

Do you handle fertility and REI marketing?

Yes, but fertility and REI is operationally substantial enough to be treated as its own engagement category. Cash-pay-heavy economics, multi-year LTV, intensive patient research, cross-border patient consideration in some markets — all warrant a fertility-specific patient acquisition program. We routinely run both general OB/GYN and REI marketing for practices with both lines of service. Tactical detail in Fertility & IVF Marketing.

Do you provide HIPAA-compliant tracking specifically for OB/GYN?

Yes — this is particularly critical for OB/GYN because patients self-identify highly sensitive conditions (pregnancy status, fertility issues, gynecologic surgical conditions, menopause symptoms) in form submissions and call recordings. We build compliant infrastructure: conversion-event-only tracking, server-side implementation via Enhanced Conversions and CAPI, BAA agreements with vendors, audience configuration that avoids inferred-health-condition targeting (Meta has additional women’s health restrictions), and dynamic number insertion that doesn’t leak condition data.

How long does it take to see results from OB/GYN marketing?

Different sub-models have different timelines. New OB intake: first attributable consultations 30–60 days. Gynecologic surgical campaigns: first consultations 60–120 days, surgical case conversions at month 3–6. Cosmetic gynecology: first consultations 30–90 days, case conversions at month 1–4. Menopause programs: first consultations 30–90 days, with longer-term LTV from membership conversion. SEO: first ranking improvements 60–120 days, sustained patient flow at 9–18 months. AI search citation: first appearances 60–120 days.

What does the OB/GYN practice audit include?

Full diagnostic across Google Ads architecture across each OB/GYN sub-model, SEO position for procedure and condition queries, provider entity signals with ABOG and fellowship credentialing visibility, AI citation status across 36 standard OB/GYN queries, conversion infrastructure, HIPAA-compliant tracking compliance review, competitive content gap analysis vs other OB/GYN practices in your trade area. Delivered as written report in 5 business days. $750 flat, no obligation.

Do you work with single-provider OB/GYN practices or only multi-provider groups?

Both. Single-provider practices with strong sub-specialty positioning (MIGS specialist, urogynecologist, menopause specialist, cosmetic gynecology) produce strong outcomes because the specialty positioning is sharp. Multi-provider groups have additional dimensions (provider-specific entity work for each fellow, sub-model mix optimization) that scale the engagement.

Do you handle cosmetic gynecology marketing?

Yes. Cosmetic and aesthetic gynecology has distinct patient acquisition mechanics — cash-pay-heavy, comparison-shopping dynamics, 1–4 month decision cycles — that we handle within OB/GYN engagements or as standalone cosmetic gynecology programs. Procedures include labiaplasty, vaginal rejuvenation, ThermiVa, FemTouch, vaginoplasty, perineoplasty.

Do you handle menopause practice marketing?

Yes. Menopause and midlife women’s health is one of the fastest-growing OB/GYN sub-model categories — increasingly cash-pay and membership-based, with NAMS credentialing as a meaningful differentiator. Patient acquisition mechanics differ meaningfully from general OB/GYN.

Can you take over from our current agency without disrupting active campaigns?

Yes — transition engagement typically runs 30–45 days with parallel operation during the first 14–21 days. Audit-first onboarding identifies what’s working, what’s broken, and what infrastructure changes are required before full optimization can begin.

Where are you located? Do you work with OB/GYN practices nationally?

Tandem Medical Marketing is based in Sacramento, California. We work with OB/GYN practices nationally and selectively internationally. Specialty depth doesn’t require geographic proximity.

How do I get started?

Two paths. (1) Free 30-minute strategy call — direct conversation about your practice situation, no obligation. Book on calendar. (2) $750 marketing audit — written diagnostic delivered in 5 business days. Request audit.

Built for obstetrics and gynecology practices

Ready to evaluate whether we’re the right fit?

Free 30-minute strategy call. No pitch deck. No slides. Honest assessment of your practice’s sub-model mix, patient acquisition mechanics, current channel performance, conversion infrastructure gaps, provider entity signal strength, and the highest-leverage next moves.

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Or request a free written marketing audit