Tandem Medical Marketing Playbooks
Marketing playbooks built for specific medical specialties.
Each playbook is a complete patient acquisition framework for a specific specialty — covering paid acquisition, landing pages and conversion, SEO and content authority, and tracking and attribution. The 4 pillars that determine whether your marketing compounds or stagnates in 2026.
2026 Specialty Playbooks
Choose your specialty.
Specialty-specific playbooks — not generic medical marketing advice. Each one covers the same 4-pillar framework, calibrated to the patient acquisition dynamics, decision cycles, and compliance considerations that actually matter in your specialty.
The 2026 Marketing Playbook for Spine Practices
High-LTV procedure economics, 2–6 month decision cycles, hospital system competition, and the procedure-segmented Google Ads architecture that beats hospital systems on conversion economics.
Read the playbook →The 2026 Marketing Playbook for Orthopedic Practices
~250K monthly searches for knee replacement alone, surgeon bio pages driving 30–40% of organic conversions, and the procedure-segmented architecture that wins against hospital systems and ASCs.
Read the playbook →The 2026 Marketing Playbook for Chiropractic Practices
Recurring-care LTV economics, the new-patient offer that lifts conversion 30–60%, online booking widget integration, and the local SEO playbook that outranks the chiro three blocks over.
Read the playbook →The 2026 Marketing Playbook for Pain Management Practices
Google Ads policy compliance most agencies don’t understand, the regenerative-vs-interventional dual-funnel architecture, and treatment-level LTV tracking that unlocks 35–50% better marketing ROI.
Read the playbook →Want the playbook applied to your practice specifically?
Free 30-minute strategy call. No pitch deck, no slides — an honest conversation about your numbers and your priorities.
Book a Free Strategy Call →