Service

Medical Marketing Strategy & Consulting

Not every practice needs full management. Sometimes you need an expert to review your current setup, identify what’s broken, and give you a specific plan. We offer hourly consulting for practices that want to build smarter — without handing over the keys.

Schedule a Consulting Session

Consulting Rate

$150–$250
per hour
Rate depends on scope and complexity. Sessions typically run 60–90 minutes with a written summary delivered within 48 hours.

Common consulting requests

  • Google Ads account review & restructure plan
  • SEO audit & content strategy roadmap
  • Landing page & conversion rate analysis
  • Attribution & tracking setup review
  • Competitive landscape analysis
  • In-house team coaching & training
  • Second opinion before hiring an agency

Who this is for

Senior-Level Expertise Without the Full Retainer.

Not every practice is ready for full-service management. Some have in-house marketing staff who need expert guidance. Some are evaluating agencies and want an independent second opinion. Some want to understand their current marketing performance before committing to a new direction.

Consulting sessions are one-time or ongoing engagements designed to give you the strategic clarity you need — with no minimum commitment and no ongoing retainer unless you choose one. You get the same expertise behind our managed accounts, focused on your specific question or problem.

Sessions always conclude with a written summary of findings and specific, actionable recommendations — not a vague overview, but a concrete plan you can execute yourself or hand to your team.

Practices with in-house marketing teams
Your team manages day-to-day execution but needs senior-level expertise to review strategy, optimize account structure, or diagnose why performance has plateaued. We work alongside your team, not instead of them.
Practices evaluating current agency performance
You’re not sure if your agency is doing a good job. We’ll review your Google Ads account, SEO performance, and reporting — and give you an honest assessment of what you’re getting for your money.
Practices launching new services or locations
Adding a new procedure, opening a second location, or entering a new patient market. We help you build the right strategy before you spend — keyword research, competitive analysis, channel recommendations, and budget modeling.
Practices considering hiring a marketing agency
Before you sign a retainer, we can help you understand what to look for, what to ask, and how to evaluate proposals from medical marketing agencies — so you make the right choice the first time.

What we cover

Any aspect of your medical marketing — reviewed by a specialist.

Google Ads Account Review
Deep dive into campaign structure, keyword strategy, ad copy quality, bidding approach, negative keyword coverage, conversion tracking, and attribution. Specific recommendations for improving performance and reducing wasted spend.
SEO Strategy & Content Roadmap
Technical SEO health check, keyword opportunity analysis, content gap assessment, and a prioritized roadmap for building organic patient acquisition. Includes competitive analysis against top-ranking practices in your specialty.
Landing Page & CRO Analysis
Review of your existing landing pages against conversion rate optimization best practices for healthcare. Specific wireframe recommendations, copy improvements, and structural changes that typically lift conversion rates significantly.
Attribution & Tracking Audit
Review of your GA4 configuration, Google Ads conversion tracking, Meta Pixel, and overall attribution model. Diagnose where your tracking is broken or incomplete — so you can stop making budget decisions based on unreliable data.
Competitive & Market Analysis
Analysis of your competitive position in paid search, organic search, and social advertising. Who’s outranking you, what they’re spending, how their messaging compares to yours — and where your best opportunities to differentiate exist.
Channel Strategy & Budget Modeling
Recommendations for the right mix of Google Ads, SEO, and Meta for your specialty and budget. Includes realistic lead volume projections and patient acquisition cost estimates based on your market and spend level.

How it works

Simple, focused, and always delivered in writing.

Every consulting engagement follows the same process — scoped upfront, conducted by a senior specialist, and delivered as a written report you can act on immediately.

01

Define the scope

We start with a brief email or call to clarify exactly what you need reviewed — your Google Ads account, SEO, landing pages, attribution, or all of the above. This determines whether the session is 60 or 90 minutes and confirms the rate.

02

Pre-session review

Before we meet, we review your accounts, analytics, and competitive landscape. You share access to Google Ads, Google Analytics, and any other relevant platforms. We come to the session with findings already in hand — not a blank slate.

03

Strategy session

A focused 60–90 minute working session where we walk through our findings, answer your questions, and work through specific challenges or decisions together. Sessions are collaborative — you can stop, ask questions, and redirect at any point.

04

Written summary delivered

Within 48 hours, you receive a structured written summary of everything discussed — findings, specific recommendations, prioritization, and next steps. This document is yours to keep and act on, whether or not you work with us again.

Get expert eyes on your medical marketing.

Start with a free strategy call to scope the engagement. We’ll tell you exactly what we’d review, what the session will cost, and what you’ll walk away with — before you commit to anything.

Book a Free Strategy Call

No commitment required — the initial call is always free