Pricing

Straightforward Pricing.
No Surprises.

We believe you should know what you’re paying for before you get on a call. Our pricing is designed to be competitive for the expertise we bring — and transparent enough that you can plan your marketing budget with confidence.

Core Services

What we manage and what’s included.

Most Popular

Paid Search

Google Ads Management

Full-service Google Ads management built specifically for medical practices. We handle campaign architecture, keyword strategy, ad copy, landing page recommendations, bid management, and conversion tracking — everything required to turn search intent into patient inquiries.

$1,250/mo
or 12% of ad spend
(whichever is greater)

What’s Included

  • Full campaign architecture build or audit and rebuild
  • Keyword research and negative keyword strategy
  • RSA ad copy written for your specific procedures and target patients
  • Landing page recommendations and conversion optimization guidance
  • Conversion tracking setup (calls, forms, WhatsApp, GA4)
  • Weekly optimization reviews — bids, keywords, audiences
  • Biweekly status calls with your account specialist
  • Monthly performance report with cost per lead and ROAS
  • Tandem Martech analytics platform included at no extra cost
How the 12% model works
For accounts spending over approximately $10,400/month, the 12% of spend model applies. For accounts under that threshold, the $1,250 flat minimum applies. As your ad spend scales — which it typically does as results compound — the percentage model aligns our incentives with your growth.
Best for
IVF and fertility clinics, spine and orthopedic practices, plastic surgery centers, hair transplant clinics, and any medical practice spending $2,000–$50,000/month on Google Ads.

Organic Growth

Medical SEO

Long-term organic patient acquisition through technical SEO, medically credible content, and local search optimization. SEO takes longer to compound than paid search, but it builds durable rankings that generate patient inquiries independently of your ad spend.

From $750/mo
Three tiers based on scope

Core — $750/month

  • Technical SEO audit and ongoing monitoring
  • 2 optimized blog posts or landing pages per month
  • Keyword rank tracking for target procedures
  • Google Search Console monitoring and issue flagging
  • Monthly SEO performance report

Growth — $1,250/month

  • Everything in Core
  • Link building and authority development
  • Local SEO — Google Business Profile, citations, map pack
  • Landing page optimization for paid traffic alignment
  • 4 content pieces per month

Authority — $1,750/month

  • Everything in Growth
  • Multilingual SEO for international patient targeting
  • CRO — conversion rate optimization on existing pages
  • Full content calendar management
  • Competitive gap analysis and content roadmap
Timeline expectations
SEO typically shows meaningful keyword movement in months 3–5, with significant organic lead flow building in months 6–12. We set realistic expectations and report on leading indicators (rankings, traffic, impressions) as organic growth develops.
Best for
Practices that want to reduce dependence on paid ads over time. Most powerful when combined with Google Ads management — paid drives immediate leads while SEO builds long-term organic volume.

Social Advertising

Meta Advertising

Facebook and Instagram campaigns that reach patients before they start searching. Meta is particularly effective for elective and high-consideration procedures where awareness and emotional resonance drive early-funnel engagement — and for retargeting visitors who didn’t convert from search.

$750/mo
Additive to Google Ads
Creative direction included

What’s Included

  • Campaign strategy and audience development
  • Ad copy and creative direction (asset production quoted separately)
  • Prospecting campaigns — new patient awareness
  • Retargeting campaigns — re-engage site visitors
  • Pixel installation and conversion event setup
  • A/B testing of copy and creative concepts
  • Monthly performance reporting with CPL and ROAS
Creative assets
Creative direction and copy are included — we tell you exactly what to film and write. Video and image production is quoted separately based on scope. Many clients use existing clinic photography and video, which we optimize for Meta formats.
Best for
Fertility clinics, plastic surgery, medical spas, and elective procedures where visual content and emotional storytelling drive patient consideration. Also highly effective for international medical tourism clinics targeting US patients.

One-Time Project

Medical Website Design & Build

Fixed-fee medical practice website builds calibrated to specialty workflows: surgical practices, urgent care, fertility, OB/GYN, and other medical specialties. Mobile-first sub-2-second load times on 4G, HIPAA-compliant conversion tracking from day one, specialty-aware content architecture. Open-source platform, you own everything outright.

$4,500–$9,500
Three tiers, fixed-fee
4–12 week build

Essential — $4,500

  • 5–7 pages, 4–6 week build
  • Solo practitioner or single-location independent clinic
  • Mobile-first responsive, core conversion mechanics
  • HIPAA-compliant tracking baseline
  • Basic medical schema, GBP category alignment
  • 30-day post-launch support

Standard — $6,500

  • 8–15 pages, 6–8 week build
  • Most common — multi-service single-location or small multi-provider practice
  • Service-specific landing pages, provider bios with full credentialing
  • Server-side GTM, Enhanced Conversions for Leads
  • Call tracking integration, online booking integration
  • 60-day post-launch support

Premium — $9,500

  • 15+ pages, 8–12 week build
  • Multi-surgeon, multi-location, or specialty-deep builds
  • Per-surgeon entity pages with full medical schema
  • Bilingual capability (English + Spanish)
  • Meta Conversions API, custom DNI for keyword-level call attribution
  • Full AI-search-citation optimization
  • 90-day post-launch support
Payment terms
Essential and Standard: 50% deposit at scope signoff, 50% at launch. Premium: three equal installments. ACH or business credit card. Net-30 available for hospital-system clients with established procurement.
What’s not included
Hosting ($30–$120/mo, client-owned), domain (client-owned), ad spend, ongoing retainer management, extra pages beyond tier scope ($300–$500/page), photography/video production.
Best for
Practices replacing an outdated site, launching a new clinic, or rebuilding before scaling paid acquisition. Full details: medical website design.

Additional Services

Strategy & Consulting
$150–$250/hr
Hourly consulting for practices that need strategic guidance without full management. Includes Google Ads account reviews, SEO strategy sessions, landing page analysis, and competitive audits.
Marketing Audit
$750 flat
A comprehensive audit of your Google Ads account, SEO performance, website conversion rates, and competitor positioning. Delivered as a detailed written report with prioritized recommendations.
Full-Service Bundle
Custom
Google Ads + SEO + Meta managed together with a unified strategy, shared reporting, and coordinated optimization across all channels. Custom pricing based on scope and ad spend levels.

Pricing Questions

Is there a minimum contract length?
We don’t require long-term contracts. We work month-to-month with a 30-day notice period. That said, meaningful results in Google Ads take 60–90 days and SEO takes longer — so we’re looking for clients who understand digital marketing is a long-term investment, not a switch you flip.
Does the management fee include the ad spend?
No. The management fee covers our time, strategy, and platform access. Ad spend is paid directly to Google or Meta by you. We help you determine the right budget for your goals and manage it on your behalf.
What ad spend do you recommend to start?
It depends on your specialty, market, and goals. For most medical practices, we see meaningful results starting at $2,000–$5,000/month in Google Ads spend. Highly competitive specialties in dense markets (fertility, plastic surgery in major cities) typically need $5,000–$10,000/month to compete effectively. We’ll give you a specific recommendation during the strategy call.
Do you work with practices in any location?
Yes. We currently manage campaigns for practices in the US, Mexico, North Cyprus, the UK, Germany, and Scandinavia. We also specialize in helping international clinics target US and Canadian patients through Google Ads and Meta.
What makes your pricing different from other medical marketing agencies?
Most agencies at our price point are generalists who will learn your specialty on your budget. We come in already knowing your niche — which means no ramp-up time and no wasted spend while we figure out your business. We also include our proprietary Tandem Martech analytics platform in every Google Ads engagement, which gives you a level of campaign intelligence most agencies charge significantly more for.
How do I get started?
Book a free 30-minute strategy call. We review your current marketing setup beforehand and come prepared with specific observations and recommendations. No pitch, no pressure — just an honest conversation about what’s possible for your practice.

Not sure what’s right for your practice?

Book a free strategy call and we’ll review your current setup, tell you what we see, and give you a specific recommendation — no commitment required.

Book a Free Strategy Call

No commitment required — 30 minutes — we’ll tell you exactly what we’d do

FAQ

Pricing FAQ

How much does Google Ads management cost?
Google Ads management with Tandem starts at $1,250 per month or 12% of monthly ad spend, whichever is greater. A practice spending $5,000 per month on ads pays $1,250 in management. A practice spending $20,000 per month pays $2,400 in management (12%).
How much does medical SEO cost?
Medical SEO has three tiers: Core at $750 per month for foundational technical SEO and 2 monthly content pieces, Growth at $1,250 per month with deeper content production and authority building, and Authority at $1,750 per month for high-competition specialties requiring aggressive content velocity and link earning.
How much does a medical website build cost?
Medical practice website builds are fixed-fee across three tiers: $4,500 Essential (5–7 pages, 4–6 weeks), $6,500 Standard (8–15 pages, 6–8 weeks), and $9,500 Premium (15+ pages, 8–12 weeks). Hosting, domain, and ad spend are not included. Payment terms: 50% deposit at scope signoff, 50% at launch (three equal installments for Premium). Full details on the medical website design page.
Are there setup fees?
No standalone setup fees on managed engagements. Initial account architecture, conversion tracking implementation, and landing page strategy are included in the first month of management. A standalone marketing audit (no engagement required) is $750 flat.
Is there a contract minimum?
Engagements are month-to-month with a soft 90-day commitment to give the work meaningful time to produce results. Medical SEO especially shows little in the first 30-60 days; quitting early before compounding effects begin is the most common reason marketing fails for clinics.
Do you offer bundled pricing for Google Ads and SEO together?
Yes. Practices running Google Ads, SEO, and Meta together typically save 10-15% versus running each as a standalone engagement. Bundle pricing is custom based on the specific service mix.