Service

Google Ads Management for Medical Practices

High-intent patients are searching for your specialty right now. We build and manage Google Ads campaigns that put your practice in front of them at exactly the right moment — with ad copy, landing pages, and conversion tracking built specifically for healthcare patient acquisition.

Book a Free Strategy Call

Google Ads Management

$1,250/mo

or 12% of ad spend — whichever is greater

Full campaign build or complete rebuild
Procedure-specific keyword strategy
RSA ad copy written for your patients
Conversion tracking — calls, forms, WhatsApp
Weekly optimizations & biweekly calls
Monthly ROAS & CPL reporting
Tandem Martech platform included

Why it matters

Medical Google Ads Require a Specialist. Not a Generalist.

Google Ads for healthcare is fundamentally different from Google Ads for e-commerce or lead generation. Patient psychology is different. The keywords are different. The compliance requirements are different. The way you write ad copy for someone researching spine surgery is nothing like writing for someone buying shoes.

Most agencies learn this on your budget. We come in already knowing it. We’ve managed Google Ads for IVF clinics, fertility centers, plastic surgery practices, orthopedic groups, and medical tourism clinics — across four countries, in multiple languages, for patients at every stage of the medical decision journey.

The result is a dramatically shorter ramp-up time, better-quality campaigns from day one, and campaigns that reflect how your specific patients actually search — not how a generalist thinks they search.

Patient intent is different from consumer intent

A patient researching IVF in Mexico is on a 6-month decision journey. A patient searching for emergency spine surgery needs an appointment this week. Campaign structure, bidding strategy, and ad copy must reflect these differences — or you’re wasting spend.

Medical keywords require negative keyword precision

Healthcare searches are filled with irrelevant traffic — medical students, researchers, patients in the wrong geography, people looking for conditions not procedures. Without surgical negative keyword management, you bleed budget on searches that will never convert.

Landing pages make or break the campaign

Sending a plastic surgery patient to your homepage is like sending them to the wrong office. Procedure-specific landing pages with relevant social proof, clear CTAs, and fast load times can triple conversion rates — as we proved for a plastic surgery clinic (0.8% to 7.2% CVR).

Attribution must connect clicks to patients

Most medical practices don’t know which campaigns, keywords, or ads are producing actual patient inquiries. We implement phone call tracking, form submission events, and WhatsApp click-to-chat tracking so every dollar traces back to a real consultation request.

What’s included

Everything your Google Ads account needs — built and managed by a specialist.

Campaign Architecture

We build or rebuild your account structure from the ground up — tightly themed ad groups organized by procedure, location, and patient intent. No more sprawling campaigns with mixed intent and shared budgets.

Keyword Strategy

Procedure-specific keyword research built around how patients in your specialty actually search. Includes negative keyword management using our automated Google Ads Script that continuously adds irrelevant search terms as exact-match negatives.

Ad Copy & RSAs

Responsive Search Ads written specifically for your procedures and target patients — not generic healthcare copy. We address the questions your patients are asking and the objections they’re working through.

Landing Page Strategy

Every campaign routes to a purpose-built landing page. We provide detailed wireframes, copy, and CRO recommendations. Landing page builds available as a separate scope if needed.

Conversion Tracking

Full attribution setup: phone call tracking with duration thresholds, form submission events, WhatsApp click-to-chat tracking, and GA4 configuration with proper UTM tagging across all campaigns.

Ongoing Optimization

Weekly optimization reviews covering bids, search terms, ad performance, and audience signals. Biweekly calls with your account specialist. Monthly reporting with cost per lead, ROAS, and lead volume trends.

Specialties we serve

We Already Know Your Specialty.

We’ve built Google Ads campaigns across the full spectrum of medical specialties. That means no learning curve, no wasted spend while we figure out your business — and campaigns that reflect how your specific patients actually search and convert.

IVF & Fertility ClinicsUS, LATAM & international

Surrogacy AgenciesUS patient acquisition

Spine & OrthopedicSurgical & non-surgical

Plastic SurgeryCosmetic & reconstructive

Hair Transplant ClinicsFUE, FUT, medical tourism

Medical Spa & AestheticsInjectables, laser, body

DermatologyMedical & cosmetic

Dental & OrthodonticGeneral, implants, ortho

Weight Loss & BariatricSurgical & non-surgical

OB/GYN & Women’s HealthPrivate practice & groups

Men’s Health & UrologyLow T, ED, surgical

International ClinicsTargeting US & Canadian patients

Results

What Google Ads management actually delivers.

IVF — Puerto Vallarta, Mexico

LIV Fertility Center

8.2x

Return on Ad Spend — sustained over 2+ years

Reduced cost per lead from $285 to $118. Monthly leads grew from 35 to 120. Ad spend scaled from $4,500 to $10,000/month as results compounded. Now generating over $198,000 in monthly patient revenue from paid channels.

Fertility — Nicosia, North Cyprus

EuroCARE IVF

4.6x

ROAS across UK, Ireland, Scandinavia & Germany

Rebuilt from a single shared campaign to dedicated per-market architecture. Cost per lead dropped from $173 to $92 in the UK. Monthly leads grew from 22 to 58. Ad spend scaled from $3,800 to $20,000/month.

Plastic Surgery — Nuevo Vallarta, Mexico

Elaen Plastic Surgery Center

5.1x

ROAS achieved in under 90 days

Zero tracked conversions to 34 qualified leads per month in under 90 days. Landing page conversion rate grew from 0.8% to 7.2%. First tracked patient inquiry appeared 18 days after the rebuild went live.

How it works

What to expect when you start.

Free Strategy Call

We review your current Google Ads account (or lack of one), your specialty, target patients, competitive landscape, and budget before the call. You leave with a clear picture of what we see and what we’d do differently — no pitch, no pressure.

Campaign Build & Setup

We build the full campaign architecture — ad groups, keywords, negative keywords, RSA ad copy, and conversion tracking. You review and approve everything before anything goes live. Typical setup takes 1–2 weeks depending on complexity.

Launch & Early Optimization

Campaigns go live and we monitor closely during the first two weeks. Search term analysis, bid adjustments, and negative keyword additions happen in real time. The first 30 days are the most active optimization period.

Ongoing Management

Weekly optimization reviews. Biweekly calls to review performance, discuss lead quality, and align on strategy. Monthly reports with cost per lead, ROAS, lead volume, and recommendations for the next 30 days. Your account grows with your practice.

Ready to see what your practice’s Google Ads could actually do?

Book a free strategy call. We’ll review your account, tell you what we see, and give you a specific game plan — no commitment required.

Book a Free Strategy Call

No commitment required — 30 minutes — we’ll tell you exactly what we see

Specialized PPC guides

Looking for specialty-specific Google Ads strategy?

We have dedicated guides for urgent care PPC and behavioral health PPC — including LegitScript compliance, hyperlocal radius targeting, and call extension setup.

Google Ads for Urgent Care

Hyperlocal PPC for walk-in clinics

Behavioral Health Marketing

LegitScript-compliant PPC and SEO

FAQ

Google Ads management FAQ

How much does Google Ads management cost for a medical practice?

Tandem charges $1,250 per month or 12% of ad spend, whichever is greater, for medical practice Google Ads management. Most practices spend between $5,000 and $20,000 per month on ad spend depending on specialty competitiveness and growth goals.

How long until Google Ads campaigns generate leads?

Properly built medical Google Ads campaigns typically produce qualified leads within 14-30 days of launch. The fastest case Tandem has delivered was first tracked conversions in 18 days for a plastic surgery practice rebuilding from zero attribution.

What is a typical ROAS for medical Google Ads campaigns?

A well-managed medical Google Ads account typically delivers 3x-8x ROAS. Tandem-managed accounts have delivered 8.2x sustained ROAS for an IVF clinic over 2+ years, 5.1x ROAS in 90 days for a plastic surgery practice, and 4.6x ROAS across four European markets for an international fertility clinic.

Do you work with all medical specialties?

We work with most medical specialties including IVF, plastic surgery, urgent care, dental, dermatology, OB/GYN, ophthalmology, behavioral health, and others. Behavioral health and addiction treatment require LegitScript certification we help clients obtain. We do not advertise for cannabis, prescription drug delivery, or other categories Google explicitly restricts.