Service

Medical Marketing Audit — Know Exactly Where You Stand

A comprehensive, independent review of your Google Ads account, SEO performance, website conversion rates, and competitive position — delivered as a detailed written report with specific, prioritized recommendations you can act on immediately.

Order a Marketing Audit

Marketing Audit

$750
Flat rate — delivered within 5 business days

Audit covers

  • Google Ads account structure & performance
  • Keyword strategy & negative keyword gaps
  • Conversion tracking & attribution setup
  • SEO technical health & content gaps
  • Landing page & conversion rate analysis
  • Competitive positioning in paid & organic
  • Prioritized recommendations with next steps

You Can’t Fix What You Haven’t Diagnosed.

Most medical practices investing in digital marketing have at least one significant problem they’re not aware of. Conversion tracking that isn’t firing correctly. A Google Ads account bleeding budget on irrelevant searches. Landing pages sending paid traffic to the homepage. An SEO penalty from a prior algorithm update that’s suppressing otherwise-good content.

An audit surfaces all of it in one place — not as a vague list of concerns, but as a specific, prioritized set of issues with clear recommendations for addressing each one. Practices that start with an audit typically make better decisions about where to invest, which problems to fix first, and how to evaluate the work of any agency they hire.

The audit also gives you something most agencies don’t: an independent view of your marketing performance that isn’t filtered through the incentive to retain your business.

Most Google Ads accounts have significant waste
In our experience auditing medical practice accounts, the majority have material issues: broad match keywords with no negative keyword management, broken conversion tracking, ad groups with mixed intent, or campaigns sending traffic to the wrong pages. An audit quantifies what it’s costing you.
You need to know before you hire an agency
An independent audit before signing a retainer protects you from agencies who diagnose problems they create. It gives you a baseline to measure improvement against — so you know if a new agency is actually delivering results or just running the same underperforming campaigns with a different logo on the report.
Performance plateaus have diagnosable causes
If your Google Ads CPL has been rising for three months, or your organic traffic dropped after an algorithm update, or your landing page conversion rate is lower than expected — there’s a specific reason. An audit finds it.
SEO problems are often invisible until it’s too late
Technical SEO issues — duplicate content, broken canonical tags, hreflang mismatches, crawl errors — compound silently. By the time they show up in traffic data, months of organic growth have already been lost. A proactive audit catches them early.

What we audit

Every section of your medical marketing — reviewed in depth.

01
Google Ads Account
Campaign structure, keyword strategy, match types, negative keyword coverage, ad copy quality and relevance, landing page alignment, bidding strategy, Quality Score factors, and estimated budget waste. We review the actual search term report to show you what you’re paying for.
02
Conversion Tracking & Attribution
GA4 configuration, Google Ads conversion actions, Meta Pixel, call tracking, form submission events, and WhatsApp click-to-chat. We verify that what you’re measuring actually reflects real patient inquiries — and identify where your attribution model is incomplete or inaccurate.
03
SEO & Organic Performance
Technical SEO health (crawlability, indexation, site speed, Core Web Vitals), keyword rankings for your target procedures, content quality assessment against Google’s E-E-A-T standards, backlink profile, and organic traffic trends — including any algorithm update impact.
04
Landing Pages & Conversion Rates
Review of your existing landing pages against conversion rate optimization best practices for healthcare: headline clarity, social proof, CTA placement, form length, page speed, mobile experience, and trust signals. Includes specific wireframe recommendations for improvement.
05
Competitive Position
Analysis of who’s outranking you in paid and organic search, what ad copy they’re running, what keywords they’re targeting, and where your messaging competes or loses. Identifies your clearest differentiation opportunities and the competitive gaps worth closing first.
06
Prioritized Recommendations
Every audit concludes with a prioritized action plan — quick wins (can be implemented in days), medium-term improvements (weeks), and structural changes (months). Each recommendation includes the expected impact and the rationale for prioritization, so you know what to do first.

A Written Report, Not a Sales Pitch.

The audit is delivered as a structured written report you can read, share with your team, and act on independently. It’s not a slide deck with vague observations — it’s a specific document with findings, evidence, and concrete next steps.

We include annotated screenshots of issues we identify in your accounts, direct links to the relevant settings or pages, and priority ratings for each recommendation. The report is yours to keep regardless of whether you engage us for ongoing management.

If you do proceed to a managed engagement, the audit findings inform the first 90 days of strategy — so there’s no ramp-up period and no time spent diagnosing problems we’ve already identified.

Medical Marketing Audit Report
Executive Summary
Key findings
Google Ads Analysis
Account structure & waste
Conversion Tracking Review
Attribution gaps
SEO Assessment
Technical & content
Landing Page Review
CRO opportunities
Competitive Analysis
Market positioning
Prioritized Action Plan
Quick wins & roadmap

From request to report in 5 business days.

01

Order & access sharing

After confirming the scope, you provide read-only access to your Google Ads account, Google Analytics, Google Search Console, and any other relevant platforms. No login credentials are shared — we request viewer access through the platform’s standard sharing mechanisms.

02

In-depth analysis

We spend 2–3 days conducting the full audit across all sections — Google Ads, tracking, SEO, landing pages, and competitive position. We don’t use automated tools as a substitute for expert analysis. The review is done by a senior specialist, not generated by software.

03

Report delivery

The completed written report is delivered within 5 business days of receiving account access. It includes annotated screenshots, specific findings for each section, and a prioritized action plan. Delivered as a PDF and accessible link you can share with your team.

04

Optional walkthrough call

A 45-minute walkthrough call is available at no additional charge to review the report findings together, answer questions, and clarify any recommendations. Most clients find this useful for turning recommendations into an actionable 90-day plan.

Know exactly where your medical marketing stands.

Order a $750 audit and get a comprehensive written review of your Google Ads, SEO, tracking, and landing pages — with specific, prioritized recommendations delivered in 5 business days.

Order a Marketing Audit

$750 flat — delivered in 5 business days — no ongoing commitment required