Specialty: IVF & Fertility
Marketing for Fertility Clinics That Actually Understands Fertility Patients
Fertility patients are not typical healthcare consumers. They research for months, compare options across borders, carry significant emotional weight, and make decisions worth tens of thousands of dollars. The marketing that works for them requires specialist understanding of that journey — and we’ve spent years building it.
Active fertility client results
Why we’re different
We Know the Fertility Patient Journey Better Than Any Generalist Agency Ever Will.
The average fertility patient researches for 3–6 months before booking a consultation. They compare IVF costs between US clinics and international options. They read forums, watch clinic YouTube videos, follow social accounts, and often inquire with 3–5 clinics before deciding. Their primary contact channel may be WhatsApp, not a web form.
We’ve managed Google Ads, Meta, and SEO for IVF clinics in Mexico, North Cyprus, and Europe targeting US, Canadian, UK, and Scandinavian patients. We know which keywords convert IVF patients versus egg donation versus gender selection inquiries. We know that MicroSort is a differentiator worth building an entire ad group around. We know why empathetic Meta copy outperforms aggressive urgency messaging in fertility by a significant margin.
That knowledge doesn’t come from a generalist agency’s onboarding process. It comes from years of building campaigns specifically in this vertical — and from results you can verify.
What we manage
Every channel fertility patients use to find you — managed as a unified strategy.
Google Ads for Fertility Clinics
High-intent campaigns built around how fertility patients actually search: procedure names (IVF, ICSI, IUI, FET, PGD, MicroSort), cost queries (IVF cost Mexico, affordable IVF abroad), location terms (IVF clinic near me, best IVF clinic [city]), and competitive terms. Dedicated ad groups per service. Negative keyword management to block irrelevant traffic. Full conversion tracking including WhatsApp. Landing pages built for each service category.
SEO for Fertility Clinics
Procedure-specific content strategy targeting the long-tail queries fertility patients use during their research phase: IVF cost comparisons, success rate analysis, treatment process explainers, clinic comparison pages, and patient guide content. Technical SEO ensuring your site passes Core Web Vitals and indexation requirements. For international clinics, multilingual content strategy with correct hreflang implementation across target markets.
Meta Advertising for Fertility Clinics
Facebook and Instagram campaigns targeting women aged 28–45 with interest and life-stage signals that correlate with fertility treatment consideration. Empathetic video creative featuring patient testimonials, clinic walkthroughs, and success stories. Retargeting campaigns to re-engage site visitors who didn’t convert. Click-to-WhatsApp campaigns for clinics serving international patients. Meta CPL of $74/lead achieved for active fertility clinic client.
Keyword intelligence
The Searches Fertility Patients Are Making Right Now.
Fertility patients search across a wide range of intent levels — from early research to active clinic comparison to ready-to-book. We build campaigns that capture patients at every stage of that journey, with different messaging for each.
Client results
Verified results from active fertility clinic accounts.
LIV Fertility Center — Puerto Vallarta, Mexico
When we took over this account, LIV was spending $4,500/month on an unstructured Google Ads account with no conversion tracking, no Meta presence, and no dedicated landing pages. Their MicroSort license — the only one in Mexico — was completely invisible in their marketing. Over 2+ years of continuous management, monthly leads grew from 35 to 120, ad spend scaled to $12,000/month as results compounded, and the MicroSort ad group became the highest-converting campaign in the account. WhatsApp inquiries grew 5x after implementing click-to-chat tracking. Canadian patients now represent 18% of total inquiries after launching dedicated geo-targeted campaigns.
EuroCARE IVF — Nicosia, North Cyprus
EuroCARE was running all four European target markets out of a single campaign. We rebuilt the account with dedicated per-market architecture for UK/Ireland, Scandinavia, and Germany. Ad spend scaled from $3,800 to $20,000/month. Scandinavia went from zero dedicated presence to 22% of total lead volume within five months. The gender selection (PGD) ad group — structured carefully for compliance given the procedure’s legal status in target markets — became the lowest-CPL campaign at $68/lead.
Let’s build a patient acquisition system for your fertility clinic.
Book a free 30-minute strategy call. We’ll review your current marketing setup, tell you what we see, and give you a specific plan — no commitment required.
Book a Free Strategy CallNo commitment — 30 minutes — we’ll tell you exactly what we’d do differently