Hiring a Medical Marketing Agency How to Evaluate a Medical Marketing Agency Before You Sign: The Questions That Separate Specialists From Pretenders Every medical marketing agency says the same things: “we specialize in healthcare,” “we deliver ROI,” “we’re data-driven.” None of that helps you distinguish the agency that will produce patients from the one that…
Medical Marketing Benchmarks How Much Should a Medical Practice Spend on Marketing? Real Benchmarks by Specialty, Channel, and Growth Stage The generic answer is “5–10% of revenue.” That number is useless because a fertility clinic spending $8,000/mo on Google Ads operates in a completely different cost environment than a primary care practice spending $800/mo on…
International Surrogacy Marketing Marketing US Surrogacy to International Intended Parents — Acquiring High-LTV Families Your Competitors Cannot Reach Intended parents from Australia, the United Kingdom, Israel, France, Germany, Spain, Italy, and 20+ other countries where surrogacy is banned or restricted are actively searching for US surrogacy agencies. They represent the highest-LTV segment in surrogacy —…
LGBTQ+ Surrogacy Marketing LGBTQ+ Family Building Marketing for Surrogacy Agencies — Built for the Segment That Defines Your Growth Trajectory Gay male couples are the fastest-growing intended parent demographic in US surrogacy. They are also the most poorly served by generalist marketing agencies that treat them as a targeting variation rather than a structurally distinct…
OB/GYN & Women’s Health Marketing Marketing for OB/GYN Practices & Women’s Health Clinics Google Ads, SEO, and Meta advertising for obstetrics and gynecology practices that need to grow new patient volume across prenatal care, well-woman visits, gynecologic surgery, and the emerging cash-pay segments — cosmetic gynecology, hormone therapy, and fertility workup — that drive your…
Medical Marketing Consulting Medical Marketing Consulting for Practices That Want Answers Before Commitments Not every medical practice needs a full-service agency retainer. Some need a strategic audit of what’s working and what isn’t. Some need a second opinion on a current agency’s recommendations before renewing. Some need a marketing roadmap built by someone who understands…
No Contracts — Month-to-Month Month-to-Month Medical Marketing. No Contracts. Cancel Anytime. We don’t lock medical practices into 6-month or 12-month contracts. Every client is month-to-month from day one. If the work isn’t producing results, you leave. If it is, you stay because the numbers justify it — not because a contract forces you to. We…
Google Ads & Meta — Medical Spas Paid Advertising for Medical Spas That Fills Treatment Rooms, Not Just Dashboards Most medspa paid advertising fails at the same points: homepage landing pages, statewide geo-targeting, mixed-service campaigns, no call tracking, and stock-photo Meta creative running to cold audiences without retargeting. We build service-segmented Google Ads at 3–10…
IVF Medical Tourism Marketing Playbook IVF Marketing for Mexico-Based Clinics Targeting US and Canadian Patients A Mexico-based IVF clinic competing for US and Canadian patients faces a specific marketing problem that domestic clinics don’t: the trust gap. The clinical quality may match or exceed domestic alternatives at 40–70% lower cost, but the patient doesn’t know…
IVF & Fertility Clinic Marketing Playbook IVF Marketing in 2026: The Patient Acquisition Playbook for Fertility Clinics IVF patient acquisition is the opposite of urgent care marketing. These patients research for 3–12 months, read every review, evaluate every provider credential, and compare clinics across cities and countries before scheduling a consultation. The emotional stakes are…
