LASIK & Eye Care Marketing

LASIK Marketing for Ophthalmology & Refractive Surgery Practices

Google Ads, SEO, and Meta advertising built for practices that need to fill LASIK consultation calendars, grow premium IOL volume, and maintain a steady base of routine eye care patients — all without the three channels cannibalizing each other’s budget.

Why LASIK Marketing Fails When It’s Treated Like General Medical Advertising

LASIK is not a medical necessity. Nobody wakes up in an emergency needing laser vision correction today. That single fact changes everything about how a refractive surgery practice should market compared to a general ophthalmology or optometry practice — and it’s the fact that most marketing agencies ignore. They build one campaign, drop in keywords like “LASIK near me” and “eye doctor [city],” point everything at a generic services page, and run the same playbook they use for urgent care or dermatology. Within two months the practice is paying $40–$55 per click for LASIK keywords and generating consult requests at $600+ per lead because nothing in the funnel accounts for how LASIK patients actually make decisions.

A LASIK patient’s journey typically spans 45 to 90 days from first search to consultation booking. During that window they research candidacy requirements, compare technologies (wavefront-guided vs. topography-guided, femtosecond flap creation vs. bladeless, LASIK vs. PRK vs. SMILE vs. ICL), read surgeon credentials, watch patient testimonial videos, compare pricing across three to five practices, and visit your site multiple times before ever filling out a form or picking up the phone. A campaign that expects them to convert on the first click — the way a campaign for “eye doctor near me” might — is structurally mismatched to the patient journey and will hemorrhage budget on clicks that look like failures but are actually early-stage research visits that needed to be nurtured, not abandoned.

On the other side of the practice, routine eye care patients — annual exams, contact lens fittings, glasses prescriptions, pediatric vision screening — behave like any other local healthcare search. They want a convenient location, insurance acceptance, and available appointments. They convert fast, often on the first visit. Their lifetime value accrues through annual returns, referrals, and eventual migration into higher-value services like dry eye treatment, specialty lenses, or even LASIK consultations when the time comes.

These are two fundamentally different patient acquisition systems that happen to share the same practice roof. Running them under one campaign with a shared budget guarantees that LASIK’s high CPCs consume the budget that should be generating $50 routine eye exam leads, while routine eye care’s low-intent traffic dilutes the conversion data that Google’s algorithm needs to optimize LASIK bidding. We build them as separate systems that share intelligence but never share budget.

Google Ads for LASIK: Campaign Architecture for a Long Research Cycle

The core challenge of LASIK PPC is that you’re paying search-ad CPCs for a patient who won’t convert for weeks. Every click between their first search and their consultation booking is an investment in a patient who hasn’t committed yet — and if your campaign structure can’t distinguish between a first-touch research click and a ready-to-book decision click, you have no mechanism to bid differently for each, no way to measure the true cost of acquisition, and no basis for deciding whether the campaign is actually working.

We build LASIK Google Ads campaigns in a three-tier architecture that mirrors the patient journey. The first tier targets high-intent booking searches — “LASIK consultation [city],” “LASIK surgeon near me,” “schedule LASIK evaluation.” These get the highest bids because conversion rates are highest; the patient has already done their research and is actively seeking a provider. The second tier targets comparison and evaluation searches — “LASIK cost [city],” “best LASIK surgeon [metro],” “LASIK vs PRK,” “is LASIK worth it.” These patients are further along than pure researchers but haven’t committed to a practice. They need landing pages that answer the comparison question and position your practice as the answer, not just an option. The third tier targets candidacy and education searches — “am I a candidate for LASIK,” “LASIK age requirements,” “LASIK with astigmatism,” “LASIK recovery time.” These are early-stage researchers. They’re valuable — every LASIK patient starts here — but they need a different landing experience and a different bid strategy than someone searching for a consultation.

Each tier gets its own budget allocation, its own bid strategy, and its own landing page architecture. The first tier runs on Maximize Conversions or Target CPA once enough conversion data accumulates. The second tier runs on a blended approach that optimizes for micro-conversions (pricing page views, candidacy quiz completions, video views) in addition to consultation requests, giving Google’s algorithm signal about which clicks are high-quality even before the patient books. The third tier is budgeted conservatively and feeds remarketing audiences rather than expecting direct conversions — a patient who searched “LASIK with astigmatism” today and visited your candidacy page is the patient who searches “LASIK consultation [city]” six weeks from now, and your remarketing campaign should be there when they do.

Negative keyword management in LASIK campaigns is unusually demanding. The search term landscape includes a high volume of purely informational queries (“how does LASIK work,” “LASIK complications reddit”), competing procedure queries (“ICL vs LASIK,” which may or may not be relevant depending on whether the practice offers ICL), insurance-related queries (“does insurance cover LASIK” — it doesn’t, but you may want to capture this traffic with content that reframes the cost discussion), and geographic mismatches. We build pre-launch negative lists specific to refractive surgery and refine them weekly from actual search term data.

Landing Pages for LASIK: Why Education Depth Determines Conversion Rate

LASIK landing pages fail for a specific and fixable reason: they treat LASIK like a simple service when it’s actually a considered purchase with a research cycle closer to buying a car than booking a dental cleaning. A landing page that says “Board-Certified LASIK Surgeon — Schedule Your Free Consultation” and presents a contact form is optimized for a patient who has already decided to book with someone and just needs to pick who. That patient exists, but they’re a fraction of your LASIK traffic. The majority of clicks are coming from patients who are still evaluating — and they will bounce from a thin page because it didn’t answer the questions they came with.

Effective LASIK landing pages are structured as substantive educational resources that happen to have a consultation CTA. They address the questions LASIK patients actually ask, in the order they ask them. Candidacy comes first — age requirements, prescription stability, corneal thickness, contraindications like dry eye or keratoconus. Then technology — what type of laser the practice uses, why it matters, how it compares to alternatives. Then the surgeon — board certification, fellowship training, number of procedures performed, outcomes data if available. Then the experience — what happens during the consultation, what the procedure itself involves, realistic recovery timeline by day. Then pricing — the total cost, what’s included (pre-op exams, post-op visits, enhancement policies), financing options, and how your pricing compares to the market range. Then social proof — patient testimonials, before-and-after visual acuity data, review ratings.

This structure works because it mirrors the patient’s research process and keeps them on your page instead of sending them to a competitor who answered the questions you didn’t. Every question they answer on your site is one less reason to visit another surgeon’s site. And the consultation CTA should appear multiple times throughout the page — not just at the bottom — so the patient who arrives ready to book doesn’t have to scroll past 2,000 words of education to find the form, while the patient who needs the education encounters the CTA naturally as they read.

We build separate landing pages for each LASIK campaign tier. The high-intent tier gets a conversion-focused page that leads with credentials, outcomes, and a prominent booking mechanism. The comparison tier gets a page built around transparent pricing and technology differentiation. The education tier gets a comprehensive candidacy and procedure guide that feeds remarketing. Same practice, same surgeon, different pages — because different stages of the research cycle need different information to move forward.

LASIK Pricing Transparency: The Content Strategy That Drives Consultation Volume

LASIK pricing is the single most searched pre-consultation topic, and it’s the question most practices refuse to answer on their website. The standard approach is to say “pricing varies by patient — schedule a consultation to learn more,” which is technically true but strategically disastrous. The patient searching “LASIK cost [city]” is going to get a price from someone — either from the competitor who publishes a transparent pricing page, or from a third-party aggregator site that estimates costs inaccurately. By withholding pricing, the practice doesn’t prevent the patient from learning about cost; it just ensures they learn about cost from someone else’s website.

A transparent LASIK pricing page does several things simultaneously. It captures high-intent search traffic that would otherwise go to a competitor or a directory. It pre-qualifies patients by setting realistic expectations — a patient who sees $4,800 for all-laser LASIK and still books a consultation is a higher-quality lead than one who shows up expecting $999 per eye from a Groupon ad they saw three years ago. It builds trust by treating the patient like an informed consumer rather than someone who needs to be funneled into a sales conversation before they can learn what they’re buying. And it gives Google a high-value content page that addresses a specific, high-volume query, improving both organic ranking potential and Quality Score for paid campaigns targeting cost-related keywords.

The pricing content should include the practice’s actual price range (not a single number, since pricing varies by technology and complexity), what’s included in the quoted price (pre-operative testing, the procedure itself, post-operative visits, enhancement policy), what’s not included if applicable, available financing (CareCredit, Alphaeon, in-house plans), FSA and HSA eligibility, and a direct comparison of what the patient is paying versus the annual cost of glasses and contacts over five, ten, and twenty years. That last element is the most powerful reframe in LASIK marketing: a $5,000 procedure amortized over ten years is $500 a year, which is often less than the patient is already spending on lenses and frames annually. Most practices never make this comparison explicitly on their website, and they should.

Conversion Tracking for LASIK: Measuring What Actually Produces Consultations

LASIK conversion tracking has a unique challenge that compounds the standard medical-practice tracking problems: the long research cycle means the converting action (consultation booking) often happens weeks after the first ad click. If your attribution window is set to seven days — Google Ads’ default for many conversion actions — you’re systematically under-counting LASIK conversions and over-attributing budget to channels and campaigns that generate quick, low-value actions like routine eye exam bookings. The entire picture of campaign performance is distorted.

We set LASIK conversion tracking with 30-day click-through attribution windows and 7-day view-through windows to capture the full research cycle. Primary conversions are consultation form submissions and phone calls over 90 seconds (the threshold that distinguishes a real scheduling call from a price-check hang-up in refractive surgery). Secondary conversions include candidacy quiz completions, pricing page views with time-on-page above a threshold, and video testimonial views past 50% — all micro-conversion signals that tell Google’s algorithm which clicks are from serious LASIK researchers versus casual browsers. Micro-conversions don’t inflate the lead count; they’re tracked as secondary actions that inform bidding without contaminating the primary consultation metric.

For practices that also perform cataract surgery with premium IOL options, the tracking needs a separate conversion layer. Premium IOL patients are typically referred from within the practice’s existing patient base or from other eye care providers — the marketing channel mix is different from LASIK. Tracking premium IOL consultations separately from LASIK consultations prevents the two from muddying each other’s cost-per-lead data and ensures budget allocation reflects the true acquisition cost of each procedure category.

Phone call tracking is particularly important in LASIK because the conversion rate from phone calls is substantially higher than from web forms. A patient who calls a LASIK practice is further along in their decision process than one who submits a form. If phone calls aren’t tracked as conversions — and in most accounts we audit, they aren’t — the campaign appears to underperform, budget gets cut, and the practice loses its highest-converting channel without knowing it happened.

Remarketing for LASIK: Staying Visible Through the 90-Day Decision Window

Remarketing is more important for LASIK than for almost any other medical specialty because the gap between first visit and conversion is measured in weeks, not hours. A patient who visits your LASIK candidacy page on day one, compares your pricing page with two competitors on day fourteen, watches your surgeon’s testimonial video on day thirty, and finally books a consultation on day fifty-five — that patient was only reachable through remarketing for the forty days between their comparison research and their booking decision. Without remarketing, you paid for the first click and then disappeared from their awareness during the entire period when they were making their decision.

We build LASIK remarketing audiences segmented by engagement depth. Visitors who viewed the candidacy page but didn’t visit pricing get education-focused remarketing ads that address the next logical question in their research sequence. Visitors who viewed both candidacy and pricing but didn’t convert get social-proof remarketing — testimonial highlights, outcomes data, limited-time financing offers. Visitors who started a consultation form or spent significant time on the surgeon bio page get direct conversion remarketing with a clear booking CTA and a time-sensitive element (free consultation, complimentary topography screening, or a financing incentive). Each audience sees messaging matched to their stage, not generic brand awareness ads that treat every visitor the same regardless of how deep they went.

The remarketing budget for LASIK should be treated as a non-negotiable line item, not an afterthought. In most LASIK campaigns we manage, remarketing generates conversions at 40–60% lower cost-per-consultation than prospecting search campaigns because the patient has already self-qualified through their research behavior. Cutting remarketing to save budget is one of the most expensive mistakes a LASIK practice can make — you’ve already paid for the prospecting click, and remarketing is the mechanism that converts it.

Meta Advertising for LASIK: Demand Generation in a Visual Medium

Google Ads captures patients who are already searching for LASIK. Meta advertising (Facebook and Instagram) reaches the much larger audience of glasses and contact lens wearers who have thought about LASIK but haven’t started actively researching it. For refractive surgery, Meta is a demand generation channel — its job is to take someone from “I’ve vaguely considered LASIK” to “I’m going to look into this seriously,” at which point they enter the Google Ads funnel as a branded or procedure search.

The audience targeting for LASIK Meta campaigns starts with demographics and behaviors: adults aged 21–45 (the core LASIK candidacy window), within the practice’s geographic radius, with interest signals related to eyeglasses, contact lenses, vision correction, active lifestyles (athletes, outdoor enthusiasts, and fitness-oriented audiences index high for LASIK interest because glasses and contacts are a practical inconvenience), and income indicators that suggest capacity for a $4,000–$6,000 elective expenditure. Lookalike audiences built from the practice’s existing LASIK patient list or consultation booking list extend reach to demographically similar prospects.

Creative matters more in LASIK Meta advertising than in almost any other medical vertical because the outcome is inherently visual and emotional. The most effective LASIK ad formats are short-form patient testimonial videos (30–60 seconds of a real patient describing the moment they woke up and could see clearly), lifestyle transformation content (sports without goggles, travel without contact lens cases, mornings without fumbling for glasses), and myth-busting educational clips that address the fears holding prospects back — pain during the procedure, recovery difficulty, long-term safety. Static ads underperform video by a wide margin in every LASIK account we’ve managed because the emotional transformation from poor vision to clear sight is something you feel in motion, not in a still image.

One targeting note specific to LASIK: Meta’s health-related advertising restrictions prohibit targeting based on health conditions, so you cannot target users who Meta identifies as having vision problems. You can, however, target based on behaviors and interests (eyeglass retailers, contact lens brands, optometry-related pages, sports vision content) that correlate strongly with corrective lens use without triggering Meta’s health-targeting restrictions. The distinction matters because agencies unfamiliar with healthcare advertising on Meta often build audiences that get flagged and rejected, burning setup time and delaying launch.

SEO for LASIK Practices: Owning the Research Queries That Feed Paid Campaigns

SEO is the compounding asset that reduces a LASIK practice’s dependency on paid clicks over time. A practice that ranks organically for “LASIK cost [city],” “am I a candidate for LASIK,” “best LASIK surgeon [metro],” and “LASIK recovery timeline” is capturing the same patient journey that paid campaigns target — but without paying $30–$55 per click. Organic rankings also carry higher trust signals than ads for LASIK patients specifically, because LASIK is a trust-dependent elective decision and patients perceive organic results as earned authority rather than purchased visibility.

The SEO content architecture for a LASIK practice should mirror the patient research journey. The practice needs a core LASIK service page that targets the primary procedure and location keywords (“LASIK [city],” “LASIK eye surgery [metro]”). It needs a dedicated pricing page that targets cost queries and provides the transparent pricing content described earlier. It needs procedure comparison pages that target the evaluation-stage queries — “LASIK vs PRK,” “LASIK vs SMILE,” “LASIK vs ICL” — each as a standalone page with substantive content that earns the ranking. It needs a candidacy page that targets “am I a candidate” and related qualification queries. It needs a surgeon bio page optimized for E-E-A-T (experience, expertise, authoritativeness, trustworthiness) signals that Google weights heavily for YMYL medical content. And it needs a recovery and results page that targets post-decision queries and captures patients in the final research stage before booking.

Each page needs 1,500–2,500 words of genuine, substantive content that answers the patient’s actual questions — not keyword-stuffed filler. Google’s YMYL (Your Money or Your Life) classification applies to LASIK content because it’s medical decision-making content. Pages that are thin, generic, or lack demonstrable expertise will be suppressed in rankings regardless of technical SEO quality. The content needs to be clinically accurate, clearly attributed to a qualified provider, and substantively better than the competing pages that currently rank — which, in most LASIK markets, is an achievable standard because the majority of competing pages are either directory listings or agency-template content with no real depth.

Local SEO is the other essential layer. Google Business Profile optimization, consistent NAP across directories, review acquisition and management (review velocity and recency matter more than total count), and local schema markup all determine whether the practice appears in the map pack for “LASIK near me” and “eye surgeon [city].” The map pack is often the single highest-converting organic placement for LASIK because patients searching with local intent have already decided to pursue the procedure and are choosing a provider.

Routine Eye Care Marketing: Building the Patient Base That Feeds Elective Volume

The routine eye care side of the practice — comprehensive eye exams, contact lens fittings, glasses prescriptions, pediatric vision screening, dry eye treatment — generates lower per-visit revenue than LASIK, but it builds the patient base that sustains the practice between LASIK cycles and feeds the elective pipeline over time. A patient who comes in for an annual exam and learns from their optometrist that they’re a LASIK candidate is a qualitatively different lead than one who clicked a Google Ad — they’re pre-qualified by a trusted provider, they’re already in the practice’s ecosystem, and their conversion rate from consultation to procedure is substantially higher.

Marketing routine eye care is a local SEO and local PPC problem. The searches are location-dominant (“eye doctor near me,” “optometrist [neighborhood],” “eye exam [city]”), CPCs are dramatically lower than LASIK ($3–$12 vs. $30–$55), and conversion timelines are short — a patient searching for an eye exam typically books within 48 hours. The campaign infrastructure is simpler: local-targeting, call-focused ad extensions, GBP optimization, and landing pages that emphasize convenience, insurance acceptance, and appointment availability rather than deep educational content.

The strategic value of routine eye care marketing is that it builds the practice’s patient database, generates a stable revenue floor that de-risks the practice’s dependency on elective-procedure volume, and creates a pipeline of future LASIK and premium IOL candidates who can be identified and marketed to internally. A practice that only markets LASIK is competing for expensive external leads every month. A practice that also invests in routine eye care marketing is building an owned audience that it can convert to higher-value services over time at a fraction of the acquisition cost.

Marketing Presbyopia Surgery Services: The Largest Untapped Elective Vision Market

Presbyopia is the single largest addressable market in elective vision correction, and it’s the one that most ophthalmology practices barely market at all. Roughly four million Americans become presbyopic every year. By conservative estimates, over 120 million adults in the US currently have presbyopia. The vast majority of them cope by buying over-the-counter readers at the drugstore, stacking progressives onto their existing prescription, or simply holding their phone further away and squinting. They do this not because surgical correction doesn’t exist, but because they don’t know it exists. That’s a demand generation problem, and it’s the defining marketing challenge for presbyopia surgery services.

The procedures are available and effective. Refractive lens exchange (RLE) replaces the eye’s natural lens with a presbyopia-correcting IOL — the same surgical technique as cataract surgery but performed electively before a cataract develops. PRESBYOND and blended vision laser correct one eye for distance and the other for near, using a precisely calculated blend zone that preserves binocular depth perception. Monovision LASIK applies the same principle with laser correction. Presbyopia-correcting IOLs — PanOptix (trifocal), Vivity (extended depth of focus), TECNIS Synergy (continuous range), and the Light Adjustable Lens — offer permanent correction implanted during either elective RLE or cataract surgery. Conductive keratoplasty (CK) and corneal inlays represent smaller niches. The clinical options are robust. The marketing gap is that the patient population doesn’t know they should be asking about any of them.

This is why presbyopia surgery marketing is structurally different from LASIK marketing. A LASIK patient searches “LASIK near me” or “LASIK cost” — they already know the procedure exists and they’re actively shopping for a provider. A presbyopia patient searches “why can’t I read my phone anymore” or “best reading glasses” or “progressive lenses vs bifocals” — they’re looking for a coping mechanism, not a surgical solution, because they don’t know a surgical solution is available. The marketing infrastructure for presbyopia surgery services must create awareness before it can capture demand. That inverts the channel priority: Meta advertising and content marketing become the primary patient acquisition channels because they reach the patient before the patient starts searching, while Google Ads plays a supporting role capturing the smaller pool of patients who have already discovered that surgical presbyopia correction is an option.

The patient profile for presbyopia surgery marketing is distinctive and valuable. These are adults aged 45–65, typically in established careers with disposable income, highly motivated by the daily inconvenience of readers and progressives, and responsive to lifestyle-oriented messaging that frames the surgery as a quality-of-life upgrade rather than a medical procedure. The emotional hooks are different from LASIK: LASIK patients want to ditch glasses entirely, while presbyopia patients want to read a restaurant menu, see their phone in bed, work at a computer without swapping glasses, and stop the fumbling-for-readers ritual that makes them feel older than they are. Creative that captures those specific moments of frustration outperforms generic “see clearly again” messaging by a wide margin because it speaks to the lived experience of presbyopia in a way that clinical language doesn’t.

The Meta campaign architecture for presbyopia surgery services targets adults 42–65 within the practice’s geographic radius, with interest signals correlated to presbyopia — reading glasses retailers, progressive lens brands, optometry pages, age-related health content — without triggering Meta’s health-condition targeting restrictions. Video creative dominates: short-form patient testimonials showing the moment they could read their phone without readers, lifestyle content depicting the daily frustrations that presbyopia creates, and educational clips explaining that surgical options exist for a condition most people assume is just “part of getting older.” The call-to-action isn’t “book your surgery” — it’s “find out if you’re a candidate for a procedure that eliminates your need for reading glasses.” The funnel moves from awareness to education to consultation, not directly from ad to booking.

Content marketing is the other essential channel for presbyopia surgery services because the awareness gap means there is substantial search volume for symptom-based and coping-based queries that a well-built content strategy can intercept. Pages targeting “why is my near vision getting worse,” “alternatives to reading glasses,” “can you fix presbyopia permanently,” “refractive lens exchange vs cataract surgery,” and “PRESBYOND blended vision results” capture patients at different stages of awareness and guide them toward the consultation. Each page should educate first and sell second — the patient who learns about RLE from your content and books a consultation through your site is a higher-quality lead than one who clicked a cold ad, because they arrive informed and predisposed toward the procedure.

Google Ads for presbyopia surgery services targets the smaller but higher-intent search pool: “presbyopia surgery,” “refractive lens exchange [city],” “get rid of reading glasses permanently,” “PRESBYOND near me,” and procedure-specific terms. CPCs are typically lower than core LASIK keywords because competition is thinner — most practices aren’t bidding on presbyopia terms at all. That’s the advantage of marketing a service category your competitors haven’t realized they should be marketing: you get first-mover positioning at lower acquisition costs, and you build organic authority in a keyword space that will become more competitive as more practices wake up to the presbyopia opportunity.

Premium IOL and Cataract Surgery: Marketing the Elective Upgrade

Cataract surgery itself is a covered procedure — Medicare and commercial insurance pay for a standard monofocal lens implant. But patients who choose a premium presbyopia-correcting IOL (PanOptix, Vivity, TECNIS Synergy, Light Adjustable Lens) are paying $2,000–$4,000 out of pocket per eye for an elective upgrade that reduces or eliminates their dependence on glasses after surgery. That’s a high-value, self-pay patient segment that most practices barely market because cataract volume comes through referrals and the premium IOL conversation happens in the exam room.

The marketing opportunity isn’t replacing the referral pipeline — it’s supplementing it with patients who arrive already educated about premium lens options and predisposed to choose the upgrade. A patient who has read your content comparing monofocal, multifocal, and extended-depth-of-focus lenses before their cataract consultation is more likely to elect a premium IOL than one who hears about it for the first time from the surgeon. The content does the pre-selling; the surgeon does the clinical recommendation. This is particularly effective for presbyopia-correcting IOLs because the value proposition — freedom from reading glasses after cataract surgery — is emotionally compelling and easy to communicate in educational content and Meta advertising.

The campaign architecture for premium IOL is lighter than LASIK — search volume is lower and CPCs are more moderate — but the landing page content strategy follows the same principle as presbyopia surgery marketing: educate first, convert second. Patients considering a premium IOL need to understand the difference between lens types, realistic visual outcomes for different activities (driving, reading, screens, intermediate computer work), what the out-of-pocket cost covers beyond what insurance pays, and what their post-surgery daily life will actually look like. The content needs to be substantial enough to educate without being so technical that it overwhelms a patient population that skews older and may be less digitally native than LASIK patients.

What We Build for LASIK and Eye Care Practices

We’re a medical marketing agency with deep specialization in elective procedure marketing — the category that includes LASIK, cosmetic surgery, fertility, and aesthetic medicine. These verticals share a common patient psychology: high-consideration, high-value, self-pay decisions where the marketing infrastructure needs to support a research cycle, not just capture a transaction. The campaign architecture, landing page strategy, and conversion tracking systems we build for LASIK practices are informed by that cross-vertical experience.

The team is founder-led, accounts are managed directly by senior strategists, and every engagement starts from an audit of the practice’s current positioning — what’s working, what’s leaking budget, and where the highest-ROI opportunities sit. We don’t sell packages; we build programs scoped to the practice’s specific procedure mix, market competition, and growth objectives.

Google Ads management starts at $1,250 per month or 12% of ad spend, whichever is greater. Meta advertising is available as an additive channel at $750 per month. SEO programs run in three tiers — $750, $1,250, and $1,750 per month — depending on the competitive landscape and number of procedure categories being targeted. Every engagement begins with a free strategy call.

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