Specialty: Dermatology

Google Ads & SEO for Dermatology Practices — Medical & Cosmetic

Dermatology practices serve two distinct patient segments with different marketing needs: medical dermatology patients seeking treatment for clinical conditions, and cosmetic dermatology patients seeking elective aesthetic procedures. The practices that maximize revenue market both — with separate campaigns, separate messaging, and separate conversion strategies for each.

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What we understand

Medical vs. Cosmetic Dermatology Are Two Different Businesses With Two Different Marketing Strategies.

Medical dermatology patients search with urgency and clinical specificity. They’re looking for a board-certified dermatologist to evaluate a suspicious mole, treat psoriasis or eczema, or manage acne that’s become a quality-of-life issue. These patients often have insurance and are searching for in-network providers, appointment availability, and clinical credibility.

Cosmetic dermatology patients are elective purchasers. They’re considering chemical peels, laser resurfacing, microneedling, filler, or Botox. They compare providers based on results, credentials, and reviews. They discover you through Instagram. They make decisions based on before/after imagery and word-of-mouth. These patients need completely different ad copy, landing pages, and social content than your medical patients.

We build campaigns that serve both audiences simultaneously — maximizing medical appointment volume from insurance patients while also building the cosmetic revenue stream that drives your highest margins.

Medical dermatology: urgency-driven, insurance-aware campaigns
Patients with acne, psoriasis, eczema, suspicious lesions, or skin cancer concerns need to know you have availability, accept their insurance, and can see them soon. Campaigns emphasize appointment scheduling, provider credentials, and clinical expertise.
Cosmetic dermatology: visual, comparison-driven campaigns
Cosmetic patients compare providers based on before/after results, treatment technology, and provider credentials. Landing pages must lead with visual evidence and social proof. Meta advertising and retargeting are essential channels for cosmetic patient acquisition.
Local SEO drives the majority of new medical patient volume
Most medical dermatology patients search “dermatologist near me” or “dermatologist [city] insurance.” Dominating local search — map pack, Google Business Profile, and local organic results — is the highest-ROI organic investment for dermatology practices.
Skin cancer screening is a high-volume acquisition opportunity
Annual skin cancer screenings drive high volumes of new patient acquisition and create long-term relationships. Campaigns targeting “skin cancer screening,” “mole check dermatologist,” and “full body skin exam” attract patients who become long-term practice members.

What we manage

Campaigns across your full service spectrum.

Medical Dermatology
Acne, psoriasis, eczema, rosacea, skin cancer screening, mole removal, warts, hair loss, nail conditions. Insurance-aware campaigns emphasizing appointment availability and clinical credentials. Local SEO to dominate geographic searches.
Cosmetic Dermatology
Chemical peels, laser resurfacing, microneedling, Botox, filler, CoolSculpting, IPL, tattoo removal. Visual campaigns with before/after content. Meta advertising and retargeting for elective patients in the consideration phase.
SEO & Content
Condition-specific content (acne treatment, psoriasis specialist), procedure pages (laser resurfacing, chemical peel), local SEO for map pack rankings, Google Business Profile optimization, and E-E-A-T compliant medical content.

Grow both your medical and cosmetic patient volume.

Book a free strategy call. We’ll review your current marketing and show you how to build campaigns that serve both your medical and cosmetic revenue streams.

Book a Free Strategy Call